CONCEPT ORIGINATION & DEVELOPMENT
So what can you do with a discarded screwed up piece of paper. Make a paper plane perhaps? Go one step further with origami.
With this in mind the ‘W’ of waste was an obvious choice to create an iconic simple solution to embody an origami playful solution. The graphic elements of the ‘W’ was used as a graphic interpretation of shredded recycled paper for business cards and the fronts of all standard stationery.
On the backs of the headed papers, clients were invited to use the paper again to create their own origami figures – continuing the playful brand core of Waste Matters.