BRANDMARK, BROCHURE & WEBSITE CREATION
A new 41 storey tower, glass refracting light building based in Elephant & Castle. Originally named as SHIRO; meaning castle, the focus was on the space and energy the building would give to the up and coming surrounding area.
A pearlescent logo in colour representing the glass in building, with a simple graphic form.
The initial pages look at the development of the logo. Sharp solid forms, developing into a simplified mark. The building was later named TWO FIFTY ONE, still maintaining the original development of the SHIRO logo type.
A strong red was introduced for the logo to sit on – emphasizing the buildings energy and dominance in the location.