LOGO & BRAND ORIGINATION
SAF Investments, leading in luxury property development wanted a new sophisticated motif and brand to stamp across their products. Not only for brand literature, but also across a broader spectrum of their furnishings and textiles.
Thoughts and applications lead to a simple and elegant final form, integrating the mark as an elegant symbol.
Application of the brand was used for the individual brochure for The Lennox – the latest project in the SAF portfolio.