BRAND & GUIDELINE CREATION, INITIAL MOTION GRAPHICS CONCEPTS
A pre-recorded live TV show celebrating legendary and current music acts, with each artist entertaining a select 100 crowd for their hour long set.
The identity creation need to capture the live energy across the genres the show would entail. Vinyl, CD and DVD executions show how the brand would evolve across other formats.
An alternative mark for the show looked at the use of the ‘O’ of once for the on-screen glue, and graphic vibrating forms for shows intro.