INITIAL CONCEPTS
A Nimbus Cloud – a cloud that holds great quantities of water just before the storm. An idyllic choice of name for an online cloud storage system. Dynamic fast connecting online storage in a highly competitive area.
The ‘N’ mark was created to show the form lightning striking, speed and power with the type rounded off to create a contrast to the sharp form creating an energetic and confident mark.
The mark was set off to backgrounds of powerful nimbus cloud formations with simple directional graphic forms.