BRAND DEVELOPMENT & STYLE GUIDELINES
Development of the HELL’S KITCHEN TV show brand creating brand elements and guidelines for application on kitchen gadgetry, utensils, ingredients, BBQ and cooking apparel.
A professional kitchen look was required; as if lifted straight from the show to create the look for the brand. Simple and sophisticated graphics with the addition of the cooking flame, encapsulated the brand for both packaging, utensils, food condiments and outdoor apparel.
The personality of the presenter, internationally known chef Gordon Ramsey was introduced to create the tone for the apparel, adding the light relief.
Winning pitch and concepts which covered all cookware, cooking apparel and BBQ ware – focused at the US market.