ADVERTISING
Sitting on the grounds one of Shakespeare’s original theatres, where plays were perfected before moving onto The Globe on the South Bank; the apartments set on Great Eastern Street in stylist Shoreditch close to the City of London.
With this rich environment in mind the concept of a high spirited access all areas applied. Long nights and long days featuring characters, much like within Shakespeare’s plays. The east end city rogue, the playful youth, and the prima madonna attitudes added to boiling pot. With an appropriate twist of edited headlines taken from Shakespeare’s plays were created to fit the surroundings.
Different layers applied throughout the adverting depending on level of apartment sought – from the lower ground to the more luxurious penthouses.
Thoughts on environment marketing was also considered keeping the underlying Shakespeare theme.