CONCEPTS
Design and positioning for Chappell Lofts; a nine apartment warehouse conversion based in ever interesting Camden Town.
Concepts based on its heritage of a piano factory, later as an arts and music recording studio taking in the fact of it’s vibrant yet gritty north London location provided all the elements.
Briefed as a ‘party house’ with the opulent indoor swimming pool being the main focus of attention of the premises. ‘We All Like to Play’ strapline and the teasing 1950’s pin-up illustrations set the scene for the charismatic dwelling.