RETAIL BRAND CREATION & GUIDELINES
Launch of ITV STUDIOS humorous and light entertainment TV show COME DINE WITH ME into the retail world.
The development of THE WISP; the steam/aroma derived from the shows title sequence and the humourous Dave Lamb ‘voice-over commentary’, became obvious core factors in evolving the brand.
Split into three areas of KITCHEN, FOOD, DINING – defined by simple colourways, using the already established TV ident.
Winning pitch and concepts which evolved into COME DINE WITH ME face on the high street.